Since 2005, PCMR, which features a talented staff of three highly-experienced PR and branding experts with more than 50 years of combined experience, has been helping the CFA generate hundreds of millions of branded media impressions for the CFA-Iams Cat Championship, as well as this year’s CFA International Cat Show and New York’s Meet the Breeds.
PCMR is headed up by Peter and Claire Collins, pet lovers and active exhibitors at CFA shows since the early 1990s. PCMR has been able to combine three great loves – cats, dogs and public relations! The agency has represented numerous national animal organizations, such as the Cat Fanciers’ Association, the American Society for the Prevention of Cruelty to Animals, WebVet, the North Shore Animal League, New York’s Animal Medical Center, Iams, Eukanuba, and Bayer Animal Health.
In addition to working with animal organizations, PCMR executives, working with major public relations agencies, have broad consumer marketing and corporate branding experience.